My Little Pony is an entertainment franchise developed by
Hasbro which is marketed primarily to girls. Started as plastic pony toys
developed by Bonnie Zacherle, Charles Muenchinger and Steve D'Aguanno which was
produced since 1983, the ponies feature colorful bodies and manes and a unique
symbol on one or both sides of their flanks, referred to in the two most recent
generations as "cutie marks." My Little Pony was revamped at least
four times with new and more modern looks to appeal to a new market.
Following the original My Pretty Pony toy, introduced in
1981, My Little Pony was launched in 1983 and the line became popular during
the 1980s. The original toy line ran from 1983 to 1995 (1992 in the US), and
inspired animated specials, an animated feature length film, and three animated
television series.
